Charlotte Franenberg
The Perfect Wedding
Usability Research
ThePerfectWedding.nl (TPW) is the most extensive and most visited wedding website in the Netherlands, where brides can easily find original ideas, practical information, the latest trends and suppliers for their wedding. The website has an average of 200.000 visitors per month.
ThePerfectWedding.nl also offers brides a free extensive planning tool, which has multiple functions such as a budget list, checklist, guest list and a wish list. My role was to perform a usability research and find difficulties and blocking issues in the tool. I presented my results and my recommendations in a comprehensive report.
The Process
Methods
The goal of this research was to discover insights into the usability of the planning tool. The tool has many different functions which I also included. I found it important to use quantitative and qualitative research methods.
Heat map analysis
Visitor recordings analysis
Lab user tests
Analyzing and categorizing
First I documented all the findings in an excel sheet and I described the issues and potential solutions. Also, I ranked the importance of each issue.
After documenting all the data, I made a distinction between issues which were blocking/unclear for the users, and feedback/opportunities I saw during the research.
Redesigning UI/UX issues
In order to clearly show solutions to issues I found, I made redesigns of specific parts of the tool. The tool I used for this was Sketch.
Report
All the findings, conclusions, recommendations and redesigns were incorporated in a 90 slide PowerPoint presentation which I also presented to all the stakeholders of ThePerfectWedding.
