JDE did a survey among 200 respondents before the start op this project. This meant that we could use this data to get insights about the customers of both brands. Among others, I visualized this data in pie charts depicting reasons for users to visit the websites and what they were missing. Furthermore, I looked at Hotjar and Google Analytics metrics to understand how people navigate through the website.
My main findings were that users visited the website to get more information about the products, the savings program, and campaigns. The information the users were missing most was information about the saving program and inspiration.